DKSH, the leading market-expansion services provider with a focus on Asia, has been appointed by Scotch Industrial to drive expansion of its food-supplement products in Laos.
The collaboration is an extension of a relationship that also includes Thailand and Myanmar.
DKSH Business Unit Consumer Goods is now exclusively marketing, selling and distributing Scotch’s full product portfolio across traditional and modern trade outlets in Laos.
Scotch Bird’s Nest, Scotch’s Essence of Chicken, Scotch Collagen and Scotch Puree are synonymous with a healthy lifestyle, the company said when announcing the appointment on Monday.
Earlier this year, Scotch transferred its marketing, sales as well as distribution activities for all its brands and products to DKSH in its home market of Thailand.
Furthermore, DKSH successfully introduced Scotch’s products in Myanmar two years ago.
“The continuous extension of our collaboration with DKSH marks a new chapter in our growth story that started three decades ago. DKSH’s capillary distribution network and capable salesforce will improve the availability and visibility of our products in Laos,” said Cholthicha Chavalvechakul, factory manager of Scotch Industrial (Thailand).
“We thereby rely on DKSH’s deep market expertise while having the benefit of working with one growth partner across various markets,” the manager added.