Mercedes-Benz (Thailand) rolls out enhanced after-sales, assistance programme

Breaking News April 25, 2017 19:05

By The Nation

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Mercedes-Benz (Thailand) has reinforced its “Best Customer Experience” commitment by revealing its after-sales strategy for 2017


According to the company, an unprecedented after-sales and services experience will attain a whole new level with the enhancement of “Star Assist”, a comprehensive assistance programme that will serve all Mercedes-Benz owners 24 hours a day throughout Thailand.

Newly added are 34 class-leading service vans which will enable Mercedes-Benz authorised dealers to boost their roadside service during their opening hours with service technicians and superb tools, the company said. 

Branded the 24-Hour Service Vito and beginning in May, these service vans will be stationed at all 32 authorised dealers of Mercedes-Benz around the country.

Michael Grewe, president and CEO of Mercedes-Benz (Thailand), said: “Since 2013, we have been implementing our ‘Best Customer Experience’ initiative to consolidate numerous new approaches in marketing, sales and after-sales under a central maxim: offering Mercedes-Benz customers a consistent premium-brand experience whenever they come into contact with Mercedes-Benz. Customers have the legitimate expectation for highly individual and professional care during all their contacts with the brand, its products and services… 

“The after-sales services presented to you today will further enhance quality of service and the brand perception of our customers at all of their touchpoints with the brand.”

Putthi Tulayathun, vice president of after-sales, added: “Based on the ‘Total Offering Mobility’ concept, every unit of the 24-hour Service Van is equipped with necessary service gear and diagnostic tools to provide immediate assistance and cater to the needs of Mercedes-Benz owners in every possible touchpoint.”

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