The Tourism Authority of Thailand (TAT) is launching a new line of promotional Amazing Thailand paper bags to promote its "Thainess" concept by featuring the traditional Siamese cat on both sides.
The cat is of the Wichian Mat breed and will be on both large and small bags to be distributed to various government offices and companies wanting to use the bags for promotional purposes.
The Wichian Mat breed has brown fur with black and white tints and blue eyes. The breed also won a cat contest in London, which led to the founding of a Siamese Cat Lovers Club overseas.
The Siamese cat Amazing Thailand bags will be given out at travel shows and tourism road shows that TAT will attend starting from August 2013.