The finest prints

Art February 28, 2018 14:12

By The Nation

6,196 Viewed

Fuji Xerox Asia Pacific announced this week the 45 winning entries in its PIXI (Printing Innovation with Xerox Imaging) Awards 2017.

The 10th anniversary of this annual competition recognised innovation and excellence in digitally printed work from users of Fuji Xerox solutions across the region.

This year, the “Best in Show” was awarded to Beijing Zhong Xian Tuo Fang Science and Technology Development for its submission of the Art Collections of Beijing Opera Master Mei Lanfang, using the Xerox iGen 150 Press.

“It is a great to see such a stunning reproduction in any format,” said Paul Callaghan, publisher and chairperson of the Asian Print Awards, and head of the 2017 PIXI judging panel. “The entries that we received showcased a high level of complexity in design, production and finishing and must be seen to be believed. Events like this truly help us understand the importance of having the right printing tools to bring a design to life.”

Thai winners in the Cards and Invitations category are Paperista Company and in the Magazine category, Neo Digital Company

The PIXI Awards 2017 attracted 236 entries in 26 categories, with the introduction of two new categories –the 5th Colour Award and the Digital Label and Packaging Award. In line with current digital-printing trends for image quality value-added, the 5th Colour Award evolved from the innovative use of 5th colour toner such as gold and silver. The Digital Label and Packaging Award category was introduced to recognise the remarkable work in this growing segment.

“Our two new categories this year have expanded the opportunities for our partners to showcase their outstanding work in 5th colour application and digital labels and packaging. It is inspiring to see how our latest technologies and services are manipulated to create such innovative offerings, especially for the label and packaging market. This remarkable work fuels our anticipation for continued strong market growth,” said Steve Ford, general manager, production sales and marketing, Fuji Xerox Asia Pacific.“

An independent expert panel of printing industry professionals selected winners of the PIXI Awards 2017, among them print industry veterans, Major Wong Wing Kwong and Alf Carrigan. Evaluation criteria included: print quality, appropriate use of digital technology, degree of innovation, business effectiveness and overall aesthetics. Importance was placed on the balance between quality of the digital prints and delivery of desired results with Fuji Xerox solutions.

Winners will be showcased in the Fuji Xerox Integrated Customer Experience Centre (ICEC) and regional Graphic Communications industry events.