To welcome the festive season, Siam Center is launching the “Siam Center Happy Go Witty” campaign and bringing art installations to entertain shoppers.
The art installations are set up both indoors and outdoors to greet the upcoming Year of the Dog. On show until January 15, the light installations are inspired by breeds of pooches and have been created by both artists and celebrities.
Actor Mario Maurer represents fun through the American Shepherd while actor Thanapob Leerattanakajorn embodies friendliness and sincerity in the shape of a Beagle.
Krisanabhumi Piboonsongkram stands for modernity and smartness in the style of a Golden Retriever while Teeradon Supapanpinyo represents adventure and extremes in the shape of the Corgi. Actress Chutimon Jeungjareonsookying portrays stylish chic for new-age women in the style of Thai-breed Bangkaew.
Local brands also unveil specially designed, limited collections for the campaign. Greyhound has collaborated with Mario to make an exclusive scarf called the Bandana, while Chutimon has launched a T-shirt collection with stylish brand Milin.
Q Design and Play have worked with Thanapob, Krisanabhumi and Teeradon on a collection of trendy shirts embroidered with doggy characters.
Thai designer brands within the Center also offer special promotions and new collections. Among the participating brands are Theatre, Fri 27 Nov, Greyhound Original, Indigoskin, Rotsaniyom White Label, Ake Ake, Kloset, Senada, Gin & Milk, and Iconic. Spend Bt6,000 at the participating Thai designer brands and you’ll receive a Siam Gift Card worth Bt1,000.