Sip to become a superhero

Art March 15, 2014 00:00

By The Nation

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Superstar Nadech Kugimiya is named brand ambassador for CP-Meiji's new Paigen Pro5

Film actor and soap star Nadech Kugimiya continues to bring in the big baht this year not from his activities in the entertainment circle but as the presenter and brand ambassador for a wealth of consumer products. His latest appointment is as presenter of Paigen Pro5, a new drinking yoghurt from CP-Meiji.
 “More and more people health conscious and this is reflected in their lifestyle. Members of the young generation are aware that good health starts with a healthy digestive system. Drinking yoghurt is a popular choice as it helps regulate bowel movements. CP-Meiji is targetting smart eaters with its new Paigen Pro5,” said the company’s president Sujarit Mayalarp at the launch of the drinking yoghurt held recently at Eden Zone on the ground floor of CentralWorld.
A giant drinking yoghurt bottle took centre stage in the zone and members of the public watched in delight as celebrities Charudech Boonyasit, Nanthinee Amaranan, Saranpak Penchart, Chaninthida Chantarubeksa, and Kitivichaya Watcharothai arrived for the launch.
 “I work hard and much prefer to have a yoghurt during a break than a sandwich or coffee. Paigen Pro5 works well for me because it is a probiotic drink and has zero fat,” Kitivichaya said.
 Nanthinee agreed, adding that the yoghurt drink was also rich in vitamins A and E, which are high in anti-oxidants and good for the complexion.
The drinking yoghurt, now available at convenience stores and supermarkets, is available in an 85cc bottle priced at Bt7 and 150cc bottle for Bt10. It comes in five different flavours: natural, orange, blueberry, strawberry, and mixed fruits.
 In the near future CP-Meiji plans to export Paigen Pro5 to markets in the Asean region.