Jeans with a superstar quality

Art December 14, 2013 00:00

By The Nation

3,817 Viewed

Actor Nadech Kugimiya inspires a range of casual clothing

BJ Jeans, which has been in the garment business for 40 years, recently launched a new exclusive collection of jeans, shirts and jackets inspired by hot model and actor Nadech Kugimiya with a celebrity-studded event at The Mall Bang Kapi.
Brand director Pornthep Kamonwisith, says he has invested more than Bt100 million in creating the new line for men and women and in cementing the company’s position as leader in jeans fashion in terms of quality and product differentiation.
Among the big names spotted at the launch were Nattaset and Orn-Arpa Poonsapmanee, ML Rangsiapa Bhanubhand, Charudech Boonyasit, Aaronna Donavanik, and Nattakorn Choonhavan, as well as superstars Sumontip “Gubgib” Leuang-Uthai and Arisara “Due” Thongborisut.
Models of both genders showcased the collection and brand ambassador Nadech drew loud screams as he emerged in the trendy gear.
The jeans in the Nadech collection combine sturdy denim with soft Lycra for a flexible and comfortable fit. 
Furthermore, BJ Jeans uses a special soft-washing technique meaning that the more jeans are washed, the better the colour. 
The event also featured an auction hosted by Pornthep and Nadech of jeans from the new collection to raise funds for Phra Dabos School and support education for underprivileged kids.
The Nadech collection is now available at leading department stores. Check it out at