Online travel planning site Upgrading.cc offers travellers the ability to secure hotel upgrades prior to arrival. It also says it lets hotel and service apartment partners an opportunity to upsell, at no investment.
Upgrading.cc says all payments are made at the hotel after simple booking online or with the app.
The recently launched e-retail feature enables hotel partners to promote their offers as value add-ons for their customers with confirmed room reservations, the site said.
Cetin Sekercioglu, CEO of Upgrading.cc, said: “With continuous enhancement to our product such as the newly improved upgrade purchase process and introduction of e-retail feature, it will be a win-win for both our hotel partners and customers. Besides improving the overall customer experience, our hotel partners will also stand to enjoy an increase in incremental revenue generated via e-retail.”