The annual Thailand Sakura Festival was opened on Thursday at the popular Phu Lom Lo mountain.
Loei deputy governor Pornchai Thomkrajang presided over a ceremony to announce the start of the Phu Lom Lo's Wild Himalayan Cherry blossom festival.
The Wild Himalayan Cherry's flowers are called Thailand's Sakura and the trees yield flowers from late December to the middle of February. The pink flowers will be in full blossom from the second week of January.
Phu Lom Lo mountain is located in Phu Hin Rong Kla National Park in Loei's Dan Sai disrtrict.
Nit Boonarj, chief of Tambon Kok Sathon Administrative Organisation, said there are about 1,200 rai of Wild Himalayan Cherry trees on Phu Lom Lo.
He said the local tourism club has prepared small buses to take tourists to enjoy the pink flowers.
He said each 24-kilometre ride will cost Bt1,500 for 10 tourists. Tourists can call the TAO at 042-039867-8 for more information.