Thailand Convention and Exhibition Bureau (Public Organisation) or TCEB said it had generated Bt1 trillion for the Thai economy from MICE activities since it was set up 13 years ago, chairperson Atchaka Sibunruang said yesterday at the Thailand MICE Forum 2018 yesterday.
Since TCEB was set up, Thailand has been hosting 20 international MICE events per year through the bureau’s successful bids while support has been extended to more than 5,000 MICE events in Thailand and overseas.
During the forum, the TCEB also announced reform of its strategies in three parts to promote the sustainable a MICE industry in fiscal year 2019.
She added that the statistics from 2017 showed that the TCEB and operators in the MICE industry had created a positive impact on the Thailand’s economy. MICE expenditure stood as high as Bt231.2 billion, contributing Bt173 billion, or 1.1 per cent, to the country’s GDP. The contribution rate of MICE to the country’s GDP is comparable to that of Singapore. Meanwhile, in the same year, the industry contributed Bt2.16 billion baht in tax and created as many as 167,300 jobs.
In terms of global ranking, the International Congress and Convention Association and the Global Association of the Exhibition Industry in 2017 have rated Thailand the fifth Convention Destination in Asia by number of conventions, and the seventh exhibition destination in Asia in terms of exhibition space sold. The country took the top spot among Asean countries in both categories.
According to TCEB, in first three quarters of fiscal year 2018, Thailand has welcomed 25,291,439 MICE travellers, generating Bt154.779 billion in revenue.