Expo aims to create savvy retailers

Tourism August 17, 2017 19:55

By The Nation

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This year’s international trade exhibition and conference for the retail industry kicks off September 14 with a focus on helping businesses better reach consumers.

RetailEx Asean 2017, co-located with Internet Retailing Expo Asean, will showcase in-store equipment and solutions in the largest event of its kind in Southeast Asia. Some 300 companies and brands will exhibit, and a new show feature is being introduced this year 

The Retail Live Future Concept Store Demonstration will showcase mockups of future retail stores with cutting-edge technology, said Loy Joon How, general manager of Impact Exhibition Management Co, Ltd.

The event expects some 5,000 visitors in search of one-stop solutions for retail shop fitting, retail technology and Internet retailing.

The way consumers shop is constantly evolving, said event organizers in a press release. Retailers need to adopt innovative, omnichannel strategies as shoppers are increasingly digital savvy and sophisticated. In the shift towards digital media, customer-centric and data-driven strategies have to be restructured to draw in new shoppers, retain existing customers and increase the bottom line.

RetailEX Asean 2017 is a comprehensive platform for the Asean retail industry and aims to be an effective platform for companies to access trade, networking and knowledge opportunities. 

The three-day show will be at Hall 4, Impact Exhibition and Convention Centre, Bangkok, Thailand.