The Tourism Authority of Thailand recently held the annual TAT Action Plan for 2018 meeting, which covers both international and domestic tourism.
TAT’s marketing plan for next year has been designed to generate revenue, increase visitor arrivals, promote new ideas and follow the development agenda of Thailand 4.0 using the sufficiency economy philosophy.
It also stresses the principle of inclusive tourism, which maintains a balance among the economy, society and environment.
As 2017 is considered a challenging year, TAT has been putting its best efforts into tourism marketing to stimulate the economy.
TAT Governor Yuthasak Supasorn said TAT will use tourism to promote sustainable development with the community as the ultimate beneficiary.
“We believe this will pave the way for Thailand to be a preferred destination among international visitors.”
For its international marketing strategy, TAT has segmented targeted customers worldwide into first-timers to repeaters, senior citizens to sports enthusiasts.
The agency will emphasise niche markets including wedding and honeymoon travellers, and ladies, as well as continue to create a brand image as a high-end and luxury-travel destination.