Apps add to the tourist experience

Tourism July 01, 2017 16:00

By The Nation

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The Tourism Authority of Thailand (TAT) recently upgraded its Amazing Thailand and Tourism Thailand mobile apps to ensure that accurate travel information is truly at the fingertips of local and international tourists.

“New innovations have been incorporated with Amazing Thailand and Tourism Thailand, two of our four existing mobile apps, and give travellers instant facts and data on general tourist information as well as more niche services. This is part of our drive to improve the visitor experience whether they’re here for sightseeing, shopping, dining or health. We aim to constantly adapt to the way modern travellers seek services online and meet their expectations,” said Yuthasak Supasorn, TAT Governor. 

The English-language Amazing Thailand mobile app is designed to help international tourists find data on attractions, tours, dining and accommodation, while the Tourism Thailand mobile app offers a similar range of services to local travellers with Thai language listings of events and attractions.

Both mobile apps present new features including maps, GPS and 360 VR images of destinations to enable users to easily find attractions and gain preliminary impressions of places of interest. Information can also be shared via e-mail and other social media platforms.

In addition, the Amazing Thailand mobile app enables users to ‘speak Thai’ via an English-to-Thai translation dictionary, which can be voice operated, thus allowing tourists to find words they need to communicate with Thai people, shop owners and food sellers.

TAT also has two other apps for specific groups of travellers. The Muslim Friendly Destination mobile app lists Muslim-friendly venues and includes such innovative features as a Qibla compass and prayer times, while the Women’s Journey Thailand keeps female travellers up to date with all the latest offers and promotions in dining, sport, health and beauty.

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