Matthias Castell (left), Director of Digital Store, Razer Inc. and Thanida Suiwatana (right), Chief Marketing Officer, Lazada Thailand at the launch of Razer Game Store on Lazada Thailand.
Matthias Castell (left), Director of Digital Store, Razer Inc. and Thanida Suiwatana (right), Chief Marketing Officer, Lazada Thailand at the launch of Razer Game Store on Lazada Thailand.

Lazada, Razer expands digital game store Thailand

Tech September 07, 2018 09:59

By The Nation

5,522 Viewed

Lazada Group Friday announced the expansion of the Razer Game Store on Lazada to Thailand.



Starting from Friday, gamers and aspiring esports athletes across Thailand will be able to buy hundreds of digital games without leaving the comfort of their own battle stations.

“Razer is one of the most recognized lifestyle brands for youth and gamers in the world, and we’re thrilled to extend our partnership with the Razer Game Store to Thailand,” said Thanida Suiwatana, chief marketing officer, Lazada Thailand.

“Combined with the official Razer Store on Lazada as well as 155,000 other resellers representing 3,000 brands, Lazada is an online shopping destinationthat brings a complete experience to gamers in Thailand, from the latest keyboards and mice to the hottest games.”

First launched in April 2018, the Razer Game Store is an exclusive source of great PC games on Lazada, providing fans with the ease of buying digital games in their local currency and through payment methods that they’re already familiar with.

For example, customers in Thailand can easily top up their Lazada Wallet through internet banking or by adding balance at convenience stores across the country. They can then use the balance in their wallets to seamlessly purchase games anytime and anywhere.

Thai customers will also enjoy promotions and rebates offered exclusively by Lazada Thailand, such as regular in-app discounts and rebates.

For example, the Lazada “All You Ever Wanted” campaign this September 9 will reward customers with 9.9 percent rebate on every single purchase made with the Lazada Wallet. These games include the latest popular releases like “Overcooked 2,” all-time bestsellers like “Fallout 4,” and even pre-orders for upcoming blockbuster hits such as “Assassin’s Creed Odyssey” and “Metro Exodus.”

As authorized retailers, Razer and Lazada commit to working with some of the biggest names in gaming such as Ubisoft, Bethesda, Bandai Namco, Deep Silver, and Rockstar to ensure that all games sold on the store are authentic and fully licensed.

“Thailand is one of the biggest markets in the world by game revenues, with an estimated 18.3 million gamers[1],” says Min-Liang Tan, Razer co-founder and CEO.

“The Razer Game Store on Lazada will fuel the rising passion of Thai gamers, whether they’re engaged in multiplayer duels, streaming gameplay, or watching esports teams duke it out on the world stage.”

To celebrate the launch of the store, select individual games will see discounts of up to 90 percent. All customers can also enjoy an additional 10 percent off their first transaction on the Razer Game Store on Lazada, Lazada said in a press statement.

Finally, Razer will be hosting a launch party at the RazerStore in CentralWorld Bangkok on Saturday. Attendees will get to meet and greet Bas Gamer,Thiskk and Tako Chan and have the opportunity to participate in walk-in tournaments and giveaways.