HUAWEI aims to secure second place in the Thai market for premium smartphones priced from Bt15,000 this year.
While working towards that goal, the Chinese technology giant expects to post revenue growth of 50 per cent for its smartphones by the end of 2018.
Tossaporn Nisthanon, deputy country director of Huawei Consumer Business Group (Thailand), said that the premium smartphone market – for models from Bt15,000 – still has room for growth.
The company is coming out with two new flagship models: the Huawei P20 at Bt19,990 and the P20 Pro at Bt27,990.
The two smartphones are especially suitable for photography, according to DxOMark standards. The P20 series will officially hit the Thai market today. The P20 will be available in pink, gold, midnight blue and black. The P20 Pro comes in twilight, midnight blue and black.
"I think that the premium smartphone market in the country is still continuing to grow since it able to meet the demands and lifestyle of customers,” said Tossaporn. “The premium market accounts for around 30 per cent of the total smartphone market in Thailand.
“We will also boost the premium smartphone market via online channels with three strategic partners, the Lazada, Shopee and 11Street online e-commerce channels.
“We have also provided mobile application to create promotion campaigns to support mobile customers. We see online channel as being part of a long-term strategy to support our business.”
He said the firm by the end of this year expects to have doubled its sales of premium smartphones. With such growth, it would rank No 2 in the premium market.
As part of its sales growth plans, the firm will set up more than 140 Brand Shops by the end of this year to drive its smartphone business in the country.
“This year, we will go ahead at full steam to tap deeper into all segments of Thailand’s smartphone market” said Tossaporn.
“We will make smartphones available across all price ranges. This means were are continuing to offer models for the mass market to satisfy the needs of the entry and mid-level markets.”