Adobe is previewing a project in development in its research labs that shows live foot traffic inside a store.
The development has the ability to segment shoppers based on loyalty, last visit date or shopping preferences, for example, and push in-store offers within a retailer’s mobile app based on this information.
Adobe Analytics captures shopper behaviours, while Adobe Target further optimises offers and delivers a hyper-personalised experience, the company announced recently.
Built on the Adobe Cloud Platform, retailers can also leverage third-party data from inventory, POS and CRM systems to further optimise offers for in-store shoppers.
Retailers can already access data stored in external databases within Adobe Campaign with its Federated Data Access connectors.
With the new development, they can seamlessly connect to their Hadoop infrastructure to query and segment data without importing datasets or storing them within Adobe Campaign, the company said.
To help retailers deliver immersive experiences without custom development, Adobe is also introducing panoramic and VR viewers this spring.
Moreover, Adobe is introducing the industry’s first set of flexible commerce micro-services, built on Adobe I/O Runtime, to power experience driven commerce.
They help retailers provide shoppers with a connected experience across touchpoints – helping to find the right product or make a purchase, for example.
Adobe’s micro-services are pre-integrated with commerce and order management systems, including CommerceTools, ElasticPath, Digital River, Hybris and Magento, and supported by integrations across its Experience Cloud.