Ekkarat Klinbubpa,
Ekkarat Klinbubpa,

Enterprises turn to cloud to compete on speed, agility and innovation

Tech September 25, 2017 01:00

By Sirivish Tumgun
The Nation

6,468 Viewed

Enterprises in Thailand are increasingly deploying cloud-based services to help run their operations and stay competitive, says Amazon Web Services (Thailand).

The company is the local unit of Amazon Web Services (AWS), the cloud-based service provider subsidiary of Amazon.com.

Ekkarat Klinbubpa, the company’s partner development manager, said that Thailand’s market for cloud-based services has undergone a shift, appealing to different customers than was the case for the past few years.

“Now it’s the enterprises – and a greater number of them than last year – that approached us first for the cloud-based services. Their questions also changed. Earlier, the first question of the enterprises was whether they really needed to use cloud services. But now their first questions are: if they want to use the services, what factors should they consider first and how do they prepare themselves to use the services.

“This means the cloud-based services have already become the ‘new normal’ here.”

The cloud services now most commonly used by Thai enterprises include virtual storage and virtual servers, while artificial intelligent (AI) capabilities and data analytics solutions have begun to attract their interest, Ekkarat said.

“The enterprises view the AI technology – for example Chabot – as an automation tool that will help them offload their business operations’ workload,” he said.

AWS Thailand was founded early last year. Among its customers are high-tech companies and IT startups.

Cloud service provides computing capacity, storage and related information technology services to users – all of which are paid for as a utility. Among the benefits of cloud technology are speed, agility, and lower costs for users, as they do not have to invest substantially upfront in IT infrastructure to start Internet-based or digital businesses. 

“Every company, not only in Thailand but also globally, has to keep transforming the customer experience and their businesses to remain competitive,” noted Ekkarat. “And, while having a lower cost infrastructure is an enabler for transformation, it’s typically not the main driver. The main drivers are agility and innovation, and the cloud enables these in a very significant way.”

Predictably, startups were at the front of the line for adopting the cloud, and some have gone on to become household names, including Airbnb, Grab, Netflix, and Pinterest. Thailand’s examples include startups Kaidee.com, Wongnai.com, and EKO Communications.

“These are all businesses that are built on top of the cloud in AWS and are radically changing industries that have been around for a long period of time, or didn’t exist before,” said Ekkarat.

“And so it means, as an enterprise, they don’t have the option of moving slow anymore if they want to remain competitive long-term. They have to be able to move fast, be agile and innovate in this environment to be competitive.”

Those stark realities pull enterprise companies to learn more about the benefits of adopting and adapting the cloud, he said.

To capitalise on the growing enterprise market for cloud-based services, AWS Thailand is launching several activities to help its consulting partners and technology partners to further build up the enterprise market. 

They are, for example, hosting the AWS Partner TechShift event on October 3 in Bangkok.  It will help partners learn how to build, market, and deliver their solutions with AWS.