Adobe to provide digital experiences for Thai businesses at Bangkok forum

Tech July 05, 2017 15:15

By The Nation

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Adobe Experience Forum 2017, the leading industry conference for digital experience and business transformation, is set to kick off in Thailand next Wednesday.

The forum is aimed at paving way for brands to transform into Experience Businesses to cater for the changing needs of consumers today.

Adobe said industry leaders from leading brands including DBS Bank, Discovery Networks Asia-Pacific and BRAND’S Suntory, will take the stage to discuss how they develop and deliver standout customer experiences in a world with ever increasing competitive pressures, consumer expectations, new emerging technologies and customer touch points.

“The rapid growth and adoption of digital technology in Southeast Asia have put us at the forefront of a transformative shift in customer expectations. Today, digital transformation is already at the center of every boardroom discussion, and only businesses that are laser-focused on delivering exceptional customer experiences – by combining data, design and customer intelligence into their business model –

are the ones that will truly stand out from competition,” said V.R. Srivatsan, Managing Director, Adobe Southeast Asia.

“Adobe recently announced Adobe Experience Cloud, made up of Adobe Marketing Cloud, Adobe Analytics Cloud, and the new Adobe Advertising Cloud. These, combined with Adobe Creative Cloud and Adobe Document Cloud, provide a complete platform for brands to become Experience Businesses,” Sri added.

Adobe Experience Forum Thailand will take place next Wednesday, 12 July, at the InterContinental Bangkok, and is expected to draw over 250 industry leaders, digital marketers, publishers, advertisers, content managers and business executives from the region. Adobe powers 91 trillion transactions annually across the globe – more than any other company in the space – for major brands across industry verticals including some of Thailand’s leading financial services, telecom and travel & hospitality companies.


Conference Highlights

Joining Adobe speakers on the main stage will be Pearlyn Phau, Managing Director & Deputy Group Head of Consumer Banking Group & Wealth Management at DBS Bank, Phatthanworn Tao Phongphaew, Director of Digital Product Development at Discovery Networks Asia-Pacific, and Leroy Chua, Head of Media & Digital Management at BRAND’S Suntory.

Main stage discussions will focus on key marketing and advertising technology areas including cross-channel marketing, customer experience, data-driven marketing, and programmatic advertising. See agenda here.

Don’t miss “Sneaks” before the end of the day, offering an exclusive sneak-peak at innovations in development at Adobe.

For registrations and more information about the conference, visit the Adobe Experience Forum website:

Follow Adobe Experience Forum updates on Twitter and SEA Facebook with #AdobeXF.

Event Details

Date: Wednesday, 12 July 2017

Location: InterContinental Bangkok – 973 Phloen Chit Rd, Khwaeng Lumphini, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand.