Viber, a mobile communications platform offering free messaging and high-definition-quality phone and video calls, has partnered with Disney to create a collection of sticker packs based on Mickey Mouse and friends.
The first pack features an assortment of vivid stickers and messages starring Mickey himself. Subsequent packs will feature Mickey’s girlfriend Minnie Mouse and his pal Donald Duck.
“We are thrilled to add such an iconic character to our sticker collection,” said Mark Hardy, Viber’s chief marketing officer. “Everybody loves Mickey Mouse, and these brilliant stickers are a great way to send a fun message to your friends and family. We look forward to seeing some of Mickey’s other pals making their Viber debut in the near future.”
The Mickey Mouse sticker pack is available to download now from Viber for Bt65.
DTAC launches ‘Joey Fit Series’
Total Access Communication (DTAC) is launching the “Joey Fit Series” of smartphones, targeting the dual-SIM market, claiming high specs at low prices.
The Joey Fit Series consists of three DTAC phones: Joey Fit 4.0, Joey Fit Selfie 4.0 and Joey Fit Selfie 4.5.
Prapaprot Puprasert, senior vice president and head of DTAC’s device management division, said that after successful sales in the affordable smartphone market, the firm plans to bring more variety into this market segment.
The Joey FIT 4.0 has a 4-inch screen and costs Bt1,990, while the Joey Fit Selfie 4.0 is priced at Bt2,890 and Joey Fit Selfie 4.5 at Bt2,390.
Moreover, DTAC is expanding its sales team to more than 200 nationwide to target the smartphone market, with the commitment to expand the its smartphone distribution channel to more than 20,000 retailers nationwide before the end of this year.
Adobe announces Creative Cloud
Adobe has released Creative Cloud (CC), which it says will transform creative work across a range of devices.
This major release includes significant feature updates to 13 essential CC desktop tools that link to a new family of integrated mobile applications.
In addition, it says the latest versions of Photoshop CC and Illustrator CC include breakthroughs in touch support for Microsoft Windows 8 and Surface Pro 3. Central to this release is an all-new “creative profile” that drives deep connections between CC desktop tools and nine new mobile apps that extend the power of the Photoshop, Lightroom, Illustrator and Premiere franchises on to mobile devices.
Adobe also launched a public beta of Creative SDK, which enables the delivery of mobile apps that connect to Creative Cloud. The firm says this will kick-start a new era of third-party app innovation for creative developers.
David Wadhwani, senior vice president for digital media, said Adobe had introduced a new family of mobile apps that are integrated with flagship CC desktop tools such as Photoshop and Illustrator, taking mobile devices into the creative mainstream.
“New capabilities, such as Creative Talent Search, show that Creative Cloud is evolving into an increasingly powerful resource for our millions of members,” Wadhwani said.
The company also introduced Creative Talent Search, connecting creative people around the world with job opportunities from top brands and companies.