Homeprise opens online platform for home furnishings

Real Estate January 26, 2018 01:00


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HOMEPRISE has launched an online marketplace platform for a range of home furnishings and home d้cor products.

Backing this initiative, the company will join with partners to launch an initial coin offering (ICO) in Hong Kong in May, valued at around US$15 to $20 million. Homeprise also expects to expand its business to the so-called CLMV countries – Cambodia, Laos, Myanmar and Vietnam – in the next three years.

Managing director Ponchai Sanchaichana said the platform, at the consumer end, was designed for those for homemakers. As an online marketplace it is a showcase for businesses to present their products with the help of virtual reality (VR) and augmented reality (AR) technologies. 

The platform will allow to simulate their room and apply decoration ideas via AR and VR, on www.homeprise.com and with the Homeprise application. The website and application will also give details about price for each item in realtime. 

The platform provides products from more than 50 brands, such as Startmark and Tokyo Parawood, with more than 4,000 products.

The platform will also serve as design service hub, which gathers together home and interior designers, so that they can present their services on the platform. It also allows users able to communicate with designers via the marketplace platform.

“This is the first time that an e-marketplace platform is utilising AR and VR technologies to support the home decoration and furniture industry, which is worth more than Bt80 billion in Thailand. The platform makes home decorations easier and more beautiful in a budget that each customer can truly control,” said the managing director.

The firm this year expects that it will generate transactions from the platform of Bt400 million. 

He added that the firm is working with its partners on the ICO plan in Hong Kong, with more details to be provided later.