Emerald Hotel to get Bt300m facelift

Real Estate March 26, 2016 01:00


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BANGKOK’S EMERALD Hotel plans to spend more than Bt300 million on renovations over the next two years while it looks to tap business from the aviation sector this year.

General manager Surat Kaewdee said the hotel planned to renovate its front tower, consisting of 320 rooms, over the next two years, but that will not include the tower’s main lobby, coffee shop, and meeting rooms.

The hotel earlier completed the refurbishment of all 280 rooms in its back tower in order to serve business travellers better, as the room size in the back tower is larger than in the front tower.

Surat said the hotel planned to relocate its Japanese restaurant from the first floor to the basement and enlarge it. An empty area in the basement will be turned into an entertainment room for hotel and non-hotel guests.

“There are four major hotels on Ratchadaphisek Road, consisting of 2,000 rooms, plus 3,000 rooms in small hotels in the area that are causing tough competition,” he said. “The renovation will help result in business and travel agents continuing to send guests to us.”

Surat said the 23-year-old hotel aimed to tap customers from the aviation sector such as aircrew, airline ground staff, and aviation technicians as well as stopover passengers. “The hotel never focused on this market before, so it’s time to go this year,” he said.

He said the property would focus more on online travellers as it saw more reservations coming online. In 2015, between 500 and 600 nights were booked online each month.

Last year, the hotel had an average occupancy rate of 70 per cent, which was higher than some major hotels in the city centre, he said. That may have been due to the impact of the terrorist attack at the Erawan Shrine in August.

The hotel hopes the occupancy rate will climb to 80 per cent this year.