AP (Thailand) has introduced its latest business model, AP Academy, for the training of university-level students to meet the growing demand for workers in the property sector over the long term.
The AP Academy curriculum covers the full spectrum of services in the property sector, from project management, design and construction, to sales, after-sales and other customer-facing services, Anuphong Assavabhokhin, chief executive officer of the listed residential developer, said at a press conference yesterday.
The AP Academy has been established with an annual grant of Bt70 million provided by AP (Thailand).
Additional training support and study field trips are being provided by Japanese property giant Mitsubishi Estate Group, which is a business partner of AP (Thailand).
"We started running an [in-house] academy in 2010 for training our staff in all categories that relate to the property sector, such as architectural design, engineering, construction and marketing. But now we are ready to expand our training to university students, in order to produce staff for the property sector with the right standard and quality to do business," he explained.
Under the AP Academy training system, the developer is collaborating with Mitsubishi Estate Group to provide the full range of knowledge for its staff and students who join the programme.
Meanwhile, Mitsubishi Estate Group and AP (Thailand) on Wednesday signed an agreement to jointly develop their eighth condominium project, which will be located alongside one Bangkok’s mass rapid transit lines with a project value of Bt2.6 billion.
The joint venture adds to the past projects that the two companies have undertaken together, and which have a combined value of Bt23.65 billion.
Returning to the AP Academy programme, it will be open for applications this coming February, with its three-month training courses commencing in April.
Pumipat Sinacharoen, director of the AP Academy and AP (Thailand)’s chief people officer, added that the first class would target between 20 and 30 students, with the curriculum covering engineering and architecture.
The academy will operate under three structures, the first being the AP Property School, with learning activities that aim to develop the quality, skills, knowledge and capabilities for AP (Thailand)’s staff, he said.
The second is the AP Open House, which targets the training of university students through a three-month curriculum under the supervision of 50 expert professionals.
This second course will provide them with fundamental knowledge on the sector, as well as build their basic work skills through hands-on experience in many specialised areas, including construction standards and quality control.
The third structure is the AP Symposium, which is open to students as well as members of the public and focuses on new design ideas and innovations.
Speakers at the AP Symposium will be famous Thai and international design gurus invited to share their knowledge and inspiration, said Pumipat.