Deputy Prime Minister Somkid Jatusripitak said he will assign the Commerce Ministry to allocate funds to rebrand Thailand as the world’s kitchen.
The goal is to create a new generation of Thai chefs that will further expand the horizons of Thai cooking on the global market, he said at the Thaifex - World of Food Asia 2018 exhibition yesterday.
While Thai food has become popular worldwide, the country needs to innovate in the presentation of food that makes use of Thai fruit and vegetables, such as durian and mangosteen, as key ingredients, Somkid said.
Thailand could take advantage of the diverse and abundant sources of foods in the country to promote healthy eating for consumers and tourists, the Deputy Prime Minister said.
Thailand’s exports of food products came to about Bt 1 trillion last year. The country ranks as the 15th largest food exporter.