Thaitrade.com, the Department of International Trade Promotion’s business-to-business (B2B) digital marketplace, has amassed trade value of Bt4.92 billion since its establishment in 2011, the department said on Tuesday.
Thaitrade was set up to increase export opportunities by hosting products in one e-marketplace, a more effective and convenient way for trading partners around the world to find what they needed in Thailand.
The products involved in the most transactions include food and beverages, beauty and health products, ornaments and fashion items.
Director general Chantira Jimreivat Vivatrat said the department planned to boost the number of traders registered with the marketplace from the current 23,607 traders selling 256,414 products.
The department will focus on encouraging small and medium-sized enterprises to join the listings.
The website has had more than 6 million foreign visitors, mostly in India, China, South Korea, the United States, Taiwan, Malaysia, Britain and Australia.
Of that total, 163,136 registered as buyers.