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Economy February 10, 2018 01:00

By The Nation

VN leads growth in mobile ecommerce



Vietnam is the fastestgrowing market in Southeast Asia in terms of mobile ecommerce growth, says the latest report on Southeast Asia’s 2017 ecommerce status by iPrice.

In the past 12 months, mobile phone usage in Vietnam has grown on an average of 19 per cent, accounting for 72 per cent of the overall ecommerce Web traffic. In comparison to other Southeast Asian countries, Vietnam enjoyed the steepest growth at 26 per cent.

However, in absolute terms, Indonesia is leading mobile ecommerce, with 87 per cent of the traffic coming from mobile phones. Meanwhile, traffic via personal computers is less than 30 per cent in all countries in the region.

Vietnam is also the leader in website conversion rate, which measures the percentage of website visitors that turn into customers. –  Viet Nam News