WHAT is the cloud? This famous buzzword is a theoretical concept to many or else largely known by most consumers as a place to store photos, video clips, or old emails on the internet. In fact, it goes much, much further.
The cloud essentially refers to renting computer power and security from a third-party. Or more practically, enabling entrepreneurs, start-ups, and businesses both large and small from having their own in-house computer systems and avoiding the “heavy lifting” of having to manage computers – and the various expenses, upfront costs, and complexity that come with starting new businesses.
The idea of the cloud originated as a business idea from Amazon retail, where developers wanted to be able to move more quickly but were frustrated at having to cover the large costs to buy new server equipment and to have to wait for delivery. The result was Amazon Web Services, or AWS, which involves selling the concept of faster service delivery, or cloud services, to businesses in the same way in which it was used by Amazon itself.
The relevance for Thailand is significant given the government’s promotion of the digital economy through its Thailand 4.0 policy, which aims to promote economic development through an increased reliance on innovation, creativity, research and development, and advanced technologies.
Cloud technology is therefore set to have a huge impact as Thailand develops its digital economy, benefiting crucial economic sectors such as financial services, agriculture, and healthcare enabling increased cost-savings, more agile business functionality, comprehensive data simulations, and reducing the time to run existing workloads, all of which will improve on the development and delivery of services.
DBS Bank, a multinational banking and financial-services corporation heaquarted in Singapore, is using cloud to transform its business, reach scale, and better serve its customers. The company plans to move all of its public web assets – which support 50 percent of customer traffic and internet-banking workloads – to cloud in the coming years.
Bayer Digital Farming is empowering farmers to make smarter and more precise decisions about their crops and agricultural challenges such as crop disease and weather volatility. The organization’s services are based on insights from large amounts of agronomic-relevant data collected at farming sites. The need to process and analyze large amounts of data, optimize and run calibrated models, and transform real-life data streams are what led Bayer Digital Farming to select AWS.
As organisations and companies around the world have migrated to the cloud, this transition is already taking place in Thailand given the confluence of factors underway. As the pace of digital transformation picks up, cloud services will be able to meet the needs of Thailand’s enterprise market, given the compelling value proposition as an increased number of larger enterprises in the country shift to using the cloud, whereas initial interest was dominated by start-ups.
The driving factors include the need to go to market faster with less total cost of ownership, pressure to find new revenue sources due to rising costs, better ways of effectively managing huge amounts of content, and advanced security systems.
The strong growth momentum in Thailand is expected to fuel further advances as AWS encouraging software developers and businesses to adopt new and emerging technologies more quickly such as the Internet of Things (IoT), artificial intelligence (AI) and big data analytics.
Even with the huge ramp-up to the cloud, there is reason for continued optimism given the strong growth potential for Amazon’s cloud-based call center system, data warehouse as a service (DWaaS) and analytic tools which help in saving additional costs for businesses and big data analytic storage, further serving the needs of digital transformation.
The advent of 5G will provide another disruption, delivering next generation connectivity, new opportunities, and the best cloud can offer as enterprise market segments and industrial sectors demand even more efficient and effective systems.
While other players are moving into this space, AWS is operating from a position of strength iterating at a faster pace extending the gap in capabilities for customers. There are also different ecosystems around the platforms, it is not only the thousands of systems integrators who built practices around AWS, but most ISVs and SASS providers will adapt their software to work on one technology platform. Some will do two, but very few will have the time to do three, and they all start with AWS given the company’s significant pace of innovation in addition to the maturity of the platform.
Cloud infrastructure and cloud-computing is rapidly becoming the new normal in Southeast Asia and Thailand, driven by supportive public policies and the need for cost-efficiency, reliability and value on the part of businesses.
As AWS continues its commitment to this fast-developing market, the confluence and rapid technological developments will further transform the digital landscape in Thailand to new heights of productivity and innovation, with technology as an important enabler as the country reinvents its economy.
CHAWAPOL JARIYAWIROJ is Country Manager- Thailand, Amazon Web Services.