Government Savings Bank was the top spender on advertising in Thailand last month, outlaying Bt84.17 million, up 199.21 per cent from August 2016, according to a survey by Nielsen (Thailand) Co Ltd yesterday.
It was followed by Coke soft drink with Bt75.19 million, and Toyota Bt66.98 million.
When taking into account the first eight months of this year, Korea King Cooking pan is still the leader with advertising spending of Bt915.91 million, Coke soft drink ranked second with Bt610.64 million, and Toyota pickups Bt521.90 million, However, the eight-month figures represented drops of 22.54 per cent, 11.59 per cent, and 8.9 per cent respectively from the same period of last year, the survey said.
Meanwhile, total advertising income in the first eight months of this year amounted to Bt70.40 billion, a drop of 8.44 per cent from the same period last year, with only five media showing income growth - digital TV, cinema, outdoor, transit, and in-store. Advertising on Analog TV, cable satellite, radio, newspaper, magazine, and the internet all declined in the period.