The Hotels.com Hotel Price Index shows that room rates at top Thai destinations dropped in 2014 compared with the previous year.
The index is based on bookings made on Hotels.com websites and prices shown are those actually paid by customers per room per night, including taxes and fees, rather than advertised rates.
According to official figures, international arrivals to Thailand fell 6.6 per cent to just under 25 million during a year that was punctuated by political protests, a coup, a nationwide curfew and the imposition of martial law.
Hotel prices in top destinations such as Pattaya, Koh Tao, Koh Pha-ngan, Hua Hin and Koh Phi Phi experienced a sharp drop, according to Hotels.com. Prices in Koh Phi Phi dropped by 18 per cent, while those in Pattaya dropped by 15 per cent and in Koh Pha-ngan byy 10 per cent.
However, hotel prices in new destinations like Sukhothai, Rayong, Koh Chang and Koh Samet have been the rise and foreign travellers paid up to Bt6,412 a night. Hotel prices in Sukhothai rose by 2 per cent on average, while in Rayong they rose by an average of 4 per cent. However, the dark horse was Rayong’s Klaeng district, which recorded a whopping rise of 19 per cent, with room prices increasing from Bt2,740 to Bt3,248 per night.
A survey showed that top destinations remained popular despite dropping room prices during the Labour Day and Coronation Day break from May 1-5. The most searched destination was Hua Hin, followed by Pattaya and Cha-am, though this might be because of their proximity to Bangkok. New destinations such as Koh Chang and Koh Samet have also made the top-10 list, ranking at numbers 7 and 10 respectively.