TAT launches campaigns to woo Western visitors

Economy September 15, 2014 01:00


The Nation

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The Tourism Authority of Thailand (TAT) is planning major roadshows and travel fairs in Western countries in the last quarter of the year to lure visitors back to the Kingdom.

Juthaporn Rerngronasa, deputy governor for Europe, Africa, Middle East and America, said the TAT planned to organise the Seatrade Med Cruise Convention in Barcelona as part of its strategy to promote Thailand in the rapidly growing global cruise market.

TAT will also participate in the Cruise Convention in Singapore in November 2014, after TAT and the Singapore Tourism Board partnered up to invite senior cruise line executives and media from America and Europe for a familiarisation trip from November 17-19.

Other major events to be organised are: OTDYKH – Leisure 2014 in Moscow from September 16-19; Mexico International Luxury Travel Market from September 22-25; Amazing Thailand Road Show in The Netherlands, Belgium, Luxembourg and France from September 29 to October 2; Feria Internacional de Turismo de Am?rica Latina, Buenos Aires from October 25-28; World Travel Market 2014, United Kingdom from November 3-5 and the International Luxury Travel Market 2014, Cannes, on December 4-5.

According to Juthaporn, the Seatrade Convention would be the first of a series of travel trade events and roadshows to be organised by TAT in the last few months of 2014, the traditional high season for the Thai tourism industry.

The event is set for this week, from tomorrow until Thursday. It is Europe’s most important cruise trade show. It is attended by more than 3,000 senior executives.

According to the Ministry of Tourism and Sports, the total number of international tourist arrivals to Thailand in the January-August period was 15.7 million. Europe accounts for 4.13 million arrivals, with growth of 3.16 per cent over the same period of 2013.

“Europe is proving to be an important source market in these challenging times. The effort is being mounted to ensure the best possible visitor turnout in the last quarter of 2014. Penetrating the cruise market is an important component of this,” she said.

In addition to being a good source of luxury, high-end visitors, cruises are now attracting more young people, small corporate meetings and incentives.

In Thailand, there are four major ports – Phuket, Samui, Laem Chabang and Bangkok – that can cater to all sizes of cruise ships and also for port of origin, turn-around port, and pre and post tours.