Software Expo expected to generate Bt3 bn

Economy September 27, 2013 00:00

By Jirapan Boonnoon
The Nation

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The Software Industry Promotion Agency expects "Software Expo Asia 2013", which began yesterday, to generate revenue of about Bt3 billion. It also will help increase usage of local software to about 25 per cent of the total within three years, Sipa hope



Sipa director Trirat Chatkaew said this was the first time the agency had hosted the three-day event, which ends tomorrow. More than 300 domestic and international software companies from six countries are participating, drawing more than 1,000 visitors from 22 countries.
“This event not only promotes local software in the international market, it also opens the door for local software and international software [companies] and investors to match businesses in order to penetrate the global market. It will also encourage the software industry as a whole,” Trirat said.
He said the software industry in Thailand last year was valued Bt6 billion, with the proportion of local software at 15 per cent. This year, the agency expects the industry to be valued at Bt7 billion. The software industry this year will grow by 12-15 per cent.
Meanwhile, software related to new media such as digital content and mobile applications this year would grow by more than 20 per cent. However, usage of local software will be about 18 per dent by the end of this year.
The agency expects the software industry in Thailand to be worth more than Bt100 billion within three years, with usage of local software increasing to about 25 per cent.
“I think domestic software development and the IT industry will continue to be a high-growth, high-potential market. Usage of local software also will increase,” Trirat said.
Information and Communications Technology Minister Anudith Nakornthap said the event was about software and technology. It is about innovation as well as an inspiration on how technology is something we must embrace and not a threat from which we must run away. Moreover, the expo will be able to offer a better glimpse of the unlimited possibilities of software. 
Adirake Patitus, president of the Association of Thai ICT Industry (ATCI), said the expo would take the initiative in equalising Thailand’s software capability in the global market. It will create new business opportunities and solutions. There will be more than 50 business-matching opportunities during the event. It will serve as a platform to come face to face with prospective strategic partners and joint investment. 
Sipa board chairman Supachai Tangwongsan said Software Expo Asia 2013 was part of a plan to encourage innovation in Thailand and other Asian countries. This is an event that promotes Unite Asia Innovation, which will mutually benefit all stakeholders in the software industry, he said.