TAT launches adventure website

Economy May 16, 2012 00:00

By The Nation

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Adventure travel enthusiasts seeking to try their hand at 100 Unforgettable Experiences in Thailand can log onto a new website, adventure.tourismthailand.org, and take their pick.


Visitors have become more discerning and seek more experiences, especially those that bring them more into contact with nature, and Thailand is a dream destination with a range of national parks bursting with flora and fauna.
“Adventure travel has become very popular in recent years and is likely to grow in the years ahead, for both domestic and foreign visitors. We are very proud of the many adventure travel opportunities in Thailand and have designed the entire package of information to help visitors make us their first-choice destination,” Suraphon Svetasreni, governor of the Tourism Authority of Thailand, said yesterday.
The website covers adventure travel opportunities in 33 provinces. The activities include rafting, diving, elephant jungle riding, rock climbing, kayaking, canoeing, diving and spelunking. 
It offers tips, advice, guidelines and information on preserving local nature and culture, as well as search and rescue facilities.
Visitors of different age groups and physical capabilities will also find something to arouse their interest. There are suggested activities for women travellers, families, senior citizens and hard-core adventure travellers. 
Richly illustrated with superb photographs and videos, the Thai-English website categorises all activities by theme and colour so that they can be easily found by category or province. 
Besides a listing of the Top 5 Destinations visited, the website allows both Thais and foreigners to trace relevant information through popular Internet search engines. Visitors can share information with friends and colleagues via social media. 
“There is no doubt that it will help meet our strategic policy objective to boost our average length of stay, more evenly distribute tourism earnings around the country and make Thailand an all-year destination. Most importantly, it will help us strengthen Thailand’s brand image as a quality, value for money destination.” Suraphon said.
TAT has produced 2,000 copies of the same information in print format in Thai and 1,125 copies in English. 

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