Tourism Authority of Thailand has launched a special webpage from which visitors can download apps for a wide range of smartphones to help them plan many different kinds of visits to Thailand, from honeymoons to studying martial arts and Thai culinary art
A total of 19 apps are available for free download at http://mobile.tourismthailand.org for iPhone, iPad, Android, BlackBerry and Nokia.
The apps are presently available only in English, but a unique “Speak Thai” app offers help with basic translations in traditional and simplified Chinese, French, Japanese, and Russian.
To TAT Governor Suraphon Svetasreni said, the apps are part of the agency's plan to target more first-time visitors. With the apps, travellers need no guidebooks and can plan their journeys in advance, research their requirements and get assistance.
“All these facilities and services will help them focus on enjoying themselves, rather than wasting time, effort and money just gathering all the necessary information,” he added.
Altogether, the apps cover more than 10,000 topics in many areas; for example, medical tourism, Thai cooking classes and the sights and sounds of Chiang Mai and Phuket. One special app highlights just the “Top 50 Amazing Experiences in Thailand.”
Since smartphones became a global rage in 2011, the TAT has been studying and analysing trends in their usage and popularity in terms of market penetration, ability to disseminate information and activities, build awareness and organise more targeted marketing activities for tourists and interested person worldwide.
A dedicated IT development team was set up to create these special tourismrelated apps under the global marketing theme, “Amazing Thailand: Always Amazes You.” The applications are full of interesting facts, travel tips and destination details; all available for free.