WITH more people living among the hustle and bustle of Yangon, a group of young techies has put together Myanmar’s first on-demand service platform for home appliances called “Zeddite”, said Nyan Lynn Htet, the firm’s chief executive, in an exclusive interview with The Nation.
“We started our services one year ago, with a specific focus on the installation and repair of air-conditioners, washing machines and refrigerators. And now we have just launched our mobile app to bring the smart experience to this industry,” he said.
The firm launched Zeddite application last week, aiming to see a substantial increase in its customer base. Customers can now enquire or order Zeddite’s services through a variety of channels – app, website, Facebook page and direct call.
Since its first day in business, the firm has enjoyed a growth rate of around 70 per cent, he said, and provides one-stop services to more than 300 customers on a monthly basis.
“With the launch of our app, we expect to grow at around 100 per cent in the near term. In the next 12 months, we aim to achieve 200 per cent growth and around 3,000 orders every month,” said Nyan Lynn Htet.
He said the firm eyes further simultaneous growth in both B2B (business to business) customers and the mass market. While maintaining AC as its main target, Zeddite will expand its service portfolio to CCTV installation from this month on.
In order to ensure the fastest service within three hours of receiving an order, the firm has partnered with more than 20 professional technicians from different townships in Yangon’s municipal area.
“We have covered the whole YCDC [Yangon City Development Committee] area so far, but we still have more than 120 technicians on our waiting list. Later on, we will expand our geographical coverage after testing their quality and professional performance,” he said.
According to the executive, the firm is also eyeing expansion of its service areas to improve women’s involvement in the business.
“The current service lines are not that convenient for female technicians. We are also looking at computer hardware and software services to create more job opportunities for women,” he said.
During the interview, Nyan Lynn Htet explained why he decided to establish Zeddite with three other co-founders.
“People usually have to spend their time outside. So, they want to have the appliances repaired at a convenient time for them, particularly when they are at home. If they contact only one service centre, it is really hard to send a technician to their home at a time convenient to them, due to the limited number of skilled technicians,” he said.
“On the other hand, when we reached out to service centres, we found out that they usually do not have a specific staff member to accept the customer’s order. This may lead to misunderstanding and inconvenience for customers. We tried to solve that pain point.”
He said it is really hard for technicians to draw up an effective schedule and routes, when they accept orders from different townships.
“For example, even if a technician has the capacity to repair four air-cons, perhaps he can service only two if he is tied up with logistics and drawing up the schedule,” he said.
Additionally, it is really difficult for people living in Yangon to find the right service, one that guarantees quality during a certain period of time.
“For customers, it is usually hard to know whether or not the [service technician’s] quality is good enough. Another thing is that many people usually hesitate to bring strangers to their houses for safety reasons,” he said. “As a third party, we mainly take care of an efficient management system to ensure punctuality, quality and security.”
In a bid to raise funds, the firm is currently in discussions with four potential investors, including some foreign firms. It expects six-digit investment in US-dollar terms from the fundraising.