CRC Thai Watsadu - a unit of Central Retail Corporation that operates home improvement centres under the brands Thai Watsadu, baan & Beyond, and Auto 1 - has opened a new Bt500 million store in the Eastern Economic Corridor (EEC).
Situated in the smart city of Ban Chang, Rayong Province, the new branch, which is the 49th Thai Watsadu store nationwide, will serve the local demand for home improvement, while also highlighting Thai Watsadu as a trusted one-stop home improvement centre, the company said in a press release on Friday.
The grand opening took place on Thursday.
Suthisarn Chirathivat, chief executive officer of CRC Thai Watsadu Ltd, said: “We work to continue expanding our reach and have already opened up three new stores this year at Nakhon Ratchasima Province, Nakhon Pathom Province, and Si Maha Phot in Prachinburi Province.
“Now we’re coming up with the latest store, our 49th store, at Ban Chang, Rayong Province, to address the demand for all kind of home products with reasonable prices for construction, fixing, and decoration purposes.
“Covering an entire area of 40,000 square meters, this new store has a showroom that spans over an area of 17,000 square meters and is conveniently located on Sukhumvit Road, a strategic location of the EEC that allows it to contribute to the development of the city. With well-developed infrastructure and transportation system in place - including Motorway 7, U-Tapao Rayong-Pattaya International Airport, Map Ta Phut Industrial Port, and the High-Speed Rail Linking 3 Airports Project, for example - this city has a lot of potential to become a smart city.
“Both private and public sectors, as well as the local people, have expected the city to enjoy economic growth from the EEC, resulting in rising land prices. Given foreign investors moving their production bases into Ban Chang area, the local real estate sector sees a promising growth from future investments in residential buildings, shopping malls, international schools, and hospitals, as well as retail businesses. As a result, Thai Watsadu has been working tirelessly to improve our brand image and product quality, create new services, and adjust our marketing strategy in response to the ever-changing consumer behaviours.
"Our major target customers include both old and new ones within 15 kilometres from the new store - an area with 130,000 households, more than 30 housing estates, and five industrial estates: Asia, Hemaraj Eastern Seaboard, Map Ta Phut Industrial Port, Phadaeng Industrial Estate, and RIL Industrial Estate.
“With this new store, we expect to make an interesting option for those looking for construction materials and home products, as well as related services that we provide using a team of experienced specialists - from 3D design, installation, and renovation, to fixing - and after-sales services that come with great care and a 180-day satisfaction guarantee.”