South Korea’s biggest beauty-product company Amorepacific announced yesterday that it had signed a Memorandum of Understanding (MoU) for a strategic partnership with Southeast Asia’s leading e-commerce company Lazada Group, under which the two companies will work together to solidify their brand outreach in the region.
The MoU is aimed at invigorating Amorepacific’s online business in Southeast Asia, a key global
Lazada will enable the beauty company to leverage its e-commerce platform’s extensive network
for faster growth and larger market share in the region by showcasing its innovative “Asian Beauty”
products to a wider consumer base, according to the company’s release yesterday.