• HALLS XS debuts via Marvel’s Avengers Limited Edition pack
  • Joint campaign to feature vouchers, airfares, massive points
  • Pepsi partners with Major Cineplex Group

At A Glance

Corporate April 23, 2019 01:00

By The Nation

Pepsi partners with Major Cineplex Group



Omer Malik, chief executive officer of Suntory PepsiCo Beverage (Thailand) Co Ltd, recently announced a supply and partnership agreement with Major Cineplex Group Plc, Thailand’s leading lifestyles entertainment company, represented by Vicha Poolvaraluck, director and chairman. 

As part of the five-year agreement until 2024, Pepsi-Cola, Mirinda, 7-Up and goodmood will be served at over 117 branches of Major Cineplex Group Cinemas nationwide, and with more being added in the future. This also includes a range of joint promotions and marketing activities, aiming to create a unique and exciting experience for its customers, he said.

Joint campaign to feature vouchers, airfares, massive points

The Mall Group, led by the general manager for corporate promotion, Nonglak Lohamanop, has joined forces with Voranuch Siratharanont, vice president of credit-card marketing for Bangkok Bank Plc, to launch the “Point Mission” campaign from April 25 to May 20 2019 at every branch of The Mall, Emporium, EmQuartier and Paragon department store. Every department on every floor will offer discounts up to 70 per cent. 

Every Friday through Sunday throughout the campaign, customers receive a voucher up to Bt500 or a free roundtrip Bangkok-Hong Kong airfare from Cathay Pacific worth up to Bt8,000 when spent with Bangkok Bank according to conditions. M Card customers will receive up to 5,000 points. 

The 26-day-long campaign is expected to generate at least Bt3.3 billion in sales revenue.

The company will also launch other promotional campaigns for the middle of the year.

HALLS XS debuts via Marvel’s Avengers Limited Edition pack

The theme is “cool” as the company behind the intensely cooling Halls candy in Thailand joins hands with Marvel to celebrate Marvel Studios’ Avengers: Endgame through an exclusive Halls XS Marvel’s Avengers limited edition pack.

A new set of packaging comes in 12 designs of six beloved Marvel characters. Paired with six Halls XS flavours in a miniature format, the featured characters include Iron Man, Captain America, Hulk, Thor, Black Widow and Black Panther. 

The first-time collaboration sees the Mondelez International (Thailand) Co Ltd, the company behind the high-performing candy brand, partnering with a movie franchise. 

The union is being promoted as “MINI BUT MIGHTY POWER”. Each flavour is brilliantly paired with a superhero with a stunning shiny finish on the pack.

Marvel Studios’ Avengers: Endgame is the conclusion to Marvel Studios’ 22 films, and is a global phenomenon that fans are eagerly anticipating.

The Halls XS Marvel’s Avengers Limited Edition Pack is expected to be highly collectible as a keepsake.