Samsung readies 5G phones for US, Europe

Corporate April 11, 2019 01:00

By JIRAPAN BOONNOON
THE NATION

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SAMSUNG Electronics plans to sell phones and other devices equipped for 5G services in the United States and Europe within three months.



Along its ambitions for the fifth generation of telecommunications services, the company yesterday launched two smartphones, under the Galaxy A series, aimed at millennial and Generation Z consumers in Thailand.

D J Koh, president and chief executive of the IT and mobile communication division at Samsung Electronics, said that, from this year, the industry is entering the era of 5G.

“People are interested how 5G will change our lives, such as the way gaming capabilities will be much improved, with much faster streaming and other services,” Koh said. “The user experience will be much changed as well. Samsung’s role is to ensure the best use of 5G and AI technology to lead the new era.

“The smartphone market is very saturated. Samsung is focusing on the next 10 years with its business roadmap, rather than considering mergers and acquisitions.”

He said that 5G will entail machine to machine innovation. “The user experience based on the machine will be different, such as with intelligent devices and voice commands,” he said. “The biggest change will come from the user experience. The firm therefore will announce 5G smartphone devices in the USA in May and Europe in early June.

He said Samsung is working with many partners to launch a flagship model. “Open collaboration and a win-win business model are important and this includes listening to millennials for product development and building trust among employees,” he said. 

“Thailand is one of the most important markets in the Southeast Asia region. In the next two to three years millennials will account for 50 per cent of the demographics in Thailand. Young Thai generations like to embrace new things and love social media – we’ve worked on launching a new product to wow Thai millennials.”

He said the new Samsung Galaxy A70 and A80 smartphones are a great fit for millennials.

He said the Galaxy A70 is built with Samsung’s latest innovations and upgraded features.

“It showcases a stylish design, large infinity display, enhanced triple camera, powerful battery, powerful performance with 8 GB of RAM and seamless connectivity,” Koh said. “This smartphone is designed for digital natives who want to capture, connect and share life as it happens.”

The Samsung Galaxy A80 comes with Samsung’s first rotating camera.

“It lets people seamlessly capture the world around them with the same high-resolution lens, front and rear,” Koh said. “When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same extraordinary triple camera experience.” 

The A80 also features with a 48MP main camera.

“Users can now shoot vivid images day and night. With ToF Technology (Time of Flight), the Galaxy A80’s 3D Depth camera offers live focus videos by scanning objects for measurement and depth. Built with an ultra wide angle lens with the same viewing angle as the human eye,” Koh said.

 “The Super Steady video mode helps you effortlessly capture content by reducing video shake to ensure smooth, pro-level Action Camera. And with other intelligent camera features such as Scene Optimizer that can recognize and enhance up to 30 scenes, and Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot. It also enabled by the rotating camera, people can experience an uninhibited view with Samsung’s first New Infinity Display. 

“Featuring a 6.7-inch FHD+ Super Amoled screen, the Galaxy A80 brings you content in vivid detail, letting you get fully immersed in every game, video, photo and story. Galaxy A80’s Dolby Atmos lets you lose yourself in the sound with a 360-degree audience experience when using earphones or Bluetooth speakers.”

 

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