“Namthip Thinking Water”, a leading environmentally-friendly drinking water brand by The Coca-Cola system in Thailand, on Friday launched its new brand identity with a newly designed and more transparent label.
In a press release on Friday, the company said the shade of green used for the leaf logo and cap has been changed to a darker hue to harmonise with the colour of nature. This reflects the brand’s commitment to keeping innovation and environment in mind while continuing to promote consumer engagement to help make the world a better place.
Namthip maintains its use of light-weight PET that consumes 35 per cent less plastic than the previous design while remaining in line with Coca-Cola’s highest standards. The new packaging can be crushed after use in order to reduce space for the recycling process.
Karthik Subramanian, Marketing Manager – Stills Category, Coca-Cola (Thailand), said: “Namthip is the leading eco-friendly drinking water brand, ranked one of the top five water brands among Thai consumers and with a history going back more than 40 years.
“The company has developed innovative products over the years from the first ‘Namthip’ in a returnable glass bottle in 1978 to a rectangular PET bottle and a tall cylindrical bottle with a blue label in 1998 and 2001 respectively.
“The attractive green leaf logo and the cleverly designed ‘Eco-Crush’ bottle were first introduced in 2012 and today we are proud to introduce a new brand identity that is even more innovative. Since that last reinvention, we have stopped using plastic cap seals – well before the government urged producers to stop using them in Thailand – in order to reduce plastic waste. These efforts are consistent with Coca-Cola’s commitment to promoting environmental responsibility together with product innovation over time.”
Namthip, the premium drinking water in its newly designed packaging, will gradually be rolled out in the parts of the country served by ThaiNamthip Ltd. For the southern provinces served by Haad Thip Public Company Ltd, the process is still ongoing and it will go on sale in June. Namthip offers a more environmentally friendly and modern choice for consumers to help heal the environment through its bottled water, which can be found at all convenience stores and supermarkets at the same price of Bt7 for 550 ml size.