Teerawut Supapunpinyo, new Managing Director of Brother Commercial (Thailand) Co Ltd
Teerawut Supapunpinyo, new Managing Director of Brother Commercial (Thailand) Co Ltd

Brother appoints new managing director to help boost growth

Corporate March 09, 2019 00:38

By The Nation

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Brother Commercial (Thailand) recently promoted Teerawut Supapunpinyo to the post of managing director, giving him the task of strengthening the management team and implementing the company’s concept of “towards the next level” to achieve growth in the current sluggish economy.



Teerawut also has to lead the company in coping with changes in with a “3Cs Strategy”. During the 2018 fiscal year (April 2018 – March 2019), Brother Commercial (Thailand) has even boosted its target growth from 5 per cent to 7 per cent. 

The new MD’s predecessor, Tomoyuki Fujimoto, explained the principles of “change” that Brother plans to implement for growth. 

“Brother is trying to adapt and improve, so we can grow continuously in every business group. The company aims to provide customers with a high level of satisfaction in terms of innovation and product quality. No less important, the quality of after-sales service has always been at the heart of Brother’s business operation,” Fujimoto said.

Fujimoto said the major success factor is the company’s philosophy of “at your side”, in which it places customers at the centre in every dimension. 

In his 10 years as sales and marketing director, Teerawut has helped turn the company into a market leader by applying his experience to the team, providing working methods and adopting marketing strategies to change Brother from a small brand to a familiar name for printers in Thailand. 

“I believe teamwork is the key to success. The fact that each team knows its role and responsibility, and that they have an opportunity to think outside the box. It inspires us to come up with a new way of working, and dare to try different things. This is the spirit that makes Brother stand out. The last factor is cooperation of partners, which is an important energy that makes us grow faster. We have never stopped ‘transforming’ our marketing games as the fast-changing consumer lifestyle prompts us to always be prepared and to respond faster with each step forward,” the new MD said.