Samsung S10 to stir market

Corporate February 26, 2019 01:00

By JIRAPAN BOONNOON
THE NATION

SAMSUNG has introduced to the market Galaxy S10, a premium smartphone designed for the millennials. The firm expects to launch more than 10 new models in the Thai market this year.



Wanna Swuddigul, Thai Samsung Electronics’ vice president and chief marketing officer said the Galaxy S10 features an uniquely designed infinity-O display, advanced 4K cameras, and intelligent performance powered by artificial intelligence (AI). 

The new product, designed for millennials and the next generation, will be officially launched next month backed by an exciting marketing campaign, she said. 

 Booking for the new phone took place February 9-20 for deliveries yesterday, with more than 20,000 units expected to have been reserved. Worldwide launch of the new phone is set for March 8, priced from Bt26,900 to Bt55,900.

She said The Thai smartphone market continues to grow and customers are constantly looking for cutting-edge technologies to meet their ever-changing needs, 

“We are confident that the new S10 will stimulate Samsung's growth in the upper segment of the market, where consumers tend to try out other brands to experience the latest technologies,” said Wanna.

Since its launch a decade ago, more than 2 billion Galaxy smartphones have been sold globally. The brand has been leading sales and setting industry standards with innovative offerings such as curved display, infinity play, 100-per cent waterproof capability, intelligent S Pen, and the latest 4K front and rear cameras in the case of the Galaxy S10. 

Meanwhile, the Samsung Galaxy Fold is to be soon unveiled. 

IDC has estimated the total value of smartphone sales at Bt230 billion in 2019, compared to Bt184 billion last year.