Dentsu Aegis Network announced on Thursday that it has acquired Happy Marketer Group, a leading data-driven digital marketing agency in Southeast Asia.
The acquisition will be rebranded Happy Marketer – a Merkle Company. The new firm will provide a strategic foundation for Merkle’s data, analytics and CRM solutions, further enabling the agency to deliver people-based marketing at a large scale across the region.
Established in 2009, Happy Marketer is based in Singapore with its digital marketing delivery centre in Bangalore, India. It currently employs 55 people to power data-driven solutions for its clients across Southeast Asia.