To further establish a foothold in the health care market, Thonburi Healthcare Group (THG) has launched Thonburi Bamrungmuang Hospital, a Bt4-billion investment that it said will become a specialised health care centre with a six-star standard of personalised care, equipped with a team of experienced specialists and a comprehensive array of medical technology.
The group’s said its latest medical centre will not only address the rise of health consciousness and ageing society but also cater to medical tourists, which in turn supports the government’s policy of establishing Thailand as a medical hub.
Dr Boon Vanasin, chairman of the Board of Thonburi Healthcare Group Public Company Limited, a hospital and health care business operator, stated that the current health care and wellness trends see more demand in comprehensive health care centres as consumers are seeking service quality, speed, medical care and consultation by specialists, as well as a comprehensive range of advanced medical technology. Furthermore, the health care market has also been growing constantly, thanks to Thailand’s transition into an ageing society, which has translated into greater medical and health care and a surge in international medical tourists, he said.
“Another factor responsible for the growth of Thailand’s health care industry is the government’s policy implemented in 2016, which aims to launch Thailand as an international medical hub within 10 years or by 2025. Together, these factors present an excellent opportunity for business expansion for THG, a company with over 40 years of experience in hospital and health care centre management. The company operates hospitals in Bangkok and other provinces, delivers hospital management services, provides holistic health care, as well as runs medical equipment companies and other supporting businesses.”
THG recently launched the hospital on Bamrungmuang Road, the Thonburi Bamrungmuang Hospital.
Regarding the management strategies and directions of the hospital, Dr Aimon Kopera, chief medical officer at Thonburi Bamrungmuang, said the hospital aims to branch out towards growing international customers from China and CLMV, where insufficient medical services have created unmet demand. The hospital will feature a digital dental centre offering a one-day service.
The hospital has projected to attract 75,000 visitors in the first year, consisting of 40 per cent Thai customers and 60 per cent international customers, and earn Bt1.2 billion in 2019.