Central Pattana (CPN) has joined hands with several major partners to announce its investment of Bt200 million in holding “The Great Chinese New Year 2019 – The Portrait of Wealth” campaign.
The shopping centre operator’s partners in the campaign include the Government Savings Bank, Kasikornbank, Siam Commercial Bank, UnionPay International, Thai AirAsia and Jubilee Enterprise.
CPN aims to create experiences that serve what it calls the “Lifestyle Journey” of consumers, as well as offering promotions with big rewards worth more than Bt9.4 million in total.
The company also plans to attract quality tourists from China by joining hands with partners for exclusive privileges to support Thailand’s tourism, Nattakit Tangpoonsinthana, CPN’s executive vice president of marketing, said on Monday.
The campaign, which runs from January 25 to February 28, is expected to draw 20-per-cent more traffic to CPN's shopping centres, he added.