ADVERTISING Spending in December up 0.83% to Bt8.88 bn 

Corporate January 11, 2019 01:00

By The Nation

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Advertising spending in December 2018 reached Bt8.88 billion or up 0.83 per cent from the same month of the previous year , according to a survey by Nielsen.



For the whole year of 2018, advertising spending totalled Bt105.45 billion or up 3.91 per cent from the year 2017, the survey said.

Most sectors increased their media spending last year, except in the categories of cable /satellite TV , newspaper, and magazine, which all posted a drop in ad spending.

The top ten products with the highest adverting spending last year were TV Direct Direct Sales, Government Savings Bank, Coke Soft Drink, Samsung Mobile Phone Unit, Isuzu Pickups, Tesco-Lotus Supercenter, Toyota Passenger Car, Toyota Pickup, Downy Fabric Conditioner, and Chang Mineral Drink Water, the survey said.

 

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