TRUE4U plans to invest Bt1 billion to improve its offerings on the True4U Channel 24 as part of a plan for it to break into the top 10 of TV networks this year.
The company also expects to reach the break-even point on the costs relating to its digital TV licence and operating expenditure within three years.
Apicha Honghirunruang, managing director of True4U, said that the firm this year will invest around Bt800 million to Bt1 billion to develop content for True4U Channel 24. The firm also has a business direction by focus on world-class content, in addition to sports content, more movies, series, game shows, variety shows, and reality programs created to serve its audience.
Channel 24 offers content under the new concept of “True for All, More 4U”, which leverages True Corporation's 360 innovative communication solutions and content from True4U. The new concept aims to offer more benefits to audiences in all groups through the variety on its platform, a more segmented prime time, and with greater entertainment and customer engagement. The new content schedule is tailored to suit preferences of audiences in the digital era.
Meanwhile, the firm lets audiences to access its digital TV programme via omni-channel platforms including online, a mobile application and television.
“We also adjusted the content schedule to match with the audience's preferred schedule. The improvements reflect multi-screen consumer behaviour while synergising the key strengths of our partners including True CJ Creations, a joint venture between True Corporation and CJ ENM, an entertainment company from Korea,” Apicha said.
Teerasak Arunrermwattana, group director for True Content & Media at True Corporation, said that among the top programmes for True4U this year is "GOT7 Real Thai”, starring four K-pop singers from GOT7 under JYP Entertainment - BamBam, Mark, Young-jae and Jin-young. The programme follows them as travel around Thailand with funny guardians portraying characters from Thai folktales. Other programmes include "Secret Garden", a Thai-remake of a Korean series with the collaboration of True Vision Group and Halo Productions, starring Ananda Everingham and Baifern Pimchanok.
Apicha said that as for the goal for the channel to make the top 10, it is now ranked in 13th place. It began operating in 2015.