STARBUCKS Coffee (Thailand) has broadened its reach in Thailand with the opening of its first outlet in a fuel station.
Jirakiat Phumisawad, the governor of Kanchanaburi province, presided over the opening of the Esso TMK Park Kanchanaburi branch. Jirakiat was joined by Nednapa Srisamai, managing director of Starbucks Coffee Thailand; Manoch Munjitjuntra, director and retail manager of Esso (Thailand) Plc, |and Smith Jintanatanyachat, chairman of TMK Kanchanaburi Trading Co Ltd.
The new branch offers in-store service and a drive-through facility allowing travellers to get their beverages from their cars quickly, a service that the company says enhances its customer service in Thailand.
Catering to travellers
“We always create the Starbucks Experience that responds to consumer behaviour and this has changed a great deal over the past few years.” said Nednapa. “Thais are travelling more and there will be a Starbucks wherever they want one.
“Starbucks is designed to meet customers’ wider needs and branches can now be found in every region. The newly opened Starbucks at Esso TMK Park Kanchanaburi will be a destination for travellers who want to take a break before heading to the west of the country.”
The Starbucks at Esso TMK Park Kanchanaburi has a modern design with floor to ceiling glass throughout. “The natural light gives the store a serene feel and adds warmth to the cosy and friendly interior, elevating the Starbucks Experience through our Third Place commitment, which is to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time,” the company said.