WPP announced on Monday that Wunderman and J Walter Thompson are together forming Wunderman Thompson, a creative, data and technology agency designed to inspire growth for its clients.
The new organisation will provide end-to-end solutions on a global scale through creative, data, commerce, consulting and technology services.
Wunderman and Thompson share many core clients that will now have easier access to the expertise of both.
As technology reshapes marketing, Wunderman Thompson will also capitalise on close and long-standing partnerships with Adobe, Amazon, Google, IBM, Microsoft, Salesforce and SAP.
The new agency will be led by Global Chief Executive Officer Mel Edwards, who is currently Global CEO of Wunderman.
Tamara Ingram, CEO of J Walter Thompson, will be Chairman.