Mango Tree grows in fertile Japan market

Corporate December 05, 2018 01:00

By The Nation

Asian restaurant operator, Mango Tree Worldwide, has continued to expand its footprint in Japan with the launch of new casual and dynamic dining outlets in the key cities of Nagoya and Hiroshima.

Building upon the success of the 

company’s existing portfolio of 24 outlets in Japan, Mango Tree recently 

launched Mango Tree Kitchen Gapao at Hiroshima Station and Mango Tree Cafe Nagoya LACHIC in one of the city’s most popular retail malls. These two outlets follow the company’s successful strategy of providing quick, healthy and authentic Thai cuisine to diners in busy areas.

Opened in October 2018, the innovative new concept aims to cater to thousands of Japanese travellers who pass through this key transport hub daily, 

offering a tapas bar-style menu and take-away options in a Japanese bento-box style, said Trevor MacKenzie, Mango Tree’s global managing director.

The company is now on track to achieve its target of reaching 100 restaurant outlets worldwide by 2020, and Japan is a key part of the expansion strategy. Mango Tree has several more outlets  in the pipeline for Japan.