CISCO will focus its business on financial, manufacturing, public sector and education industries. The firm has also expanded its marketing channel to support the market demand.
The firm sees cybersecurity, big data and analytics, automation and technologies as digital technologies that will have opportunity for growth in the near future.
Vatsun Thirapatarapong, managing director of Cisco Thailand and Indochina, said the firm aims to provide its technologies and innovative solutions to support financial, manufacturing, public sector and education industries. These industries will utilise new technologies and innovative solutions such as mobile payment, the Bionic bank, the invisible bank, smart city and industry 4.0 to transform their businesses and organisations.
He said the firm had also expanded its marketing channel by cooperating with telecom operators in providing technologies and innovative solutions to support businesses. It is also building up existing individual software vendor (ISV) into solution partners so that they will be able to help customers utilise new technologies and solutions to transform businesses in terms of digital transportation.
The firm believes that by 2020 around 75 per cent of businesses will be digital or have digital business transformations underway. Around 30 per cent of those will be successful, impacted by lack of specialised talent and technical expertise. About 78 per cent would not have established the capability to manage and transform processes across different parts of the organisation.
“I think that businesses will adopt new technologies to support their businesses such as cybersecurity on cloud that will help protect against cyber-threats. We also expect double-digit growth in the areas of cloud and embrace a full stack of cybersecurity.
“Meanwhile, we are trying to provide innovation platforms such as artificial intelligence (AI) and machine learning (ML), Internet of Things (IoT), system analytics, collaboration and smart city platforms to support the demand of the market,” said the managing director.
The firm is eyeing six digital trends that will power customer experience in 2020: smart retail, hyper-personalisation, intelligent assistants, remote experts, instant fulfilment becomes a reality as well as virtual reality (VR), and augmented reality (AR) that blends physical with digital such as workplace transformation.
He said that the top technology trends that would affect businesses in the near future are artificial intelligence and machine learning. The firm forecasts that next year, around 85 per cent of software created will have AI capabilities.
AI would be followed by cybersecurity. Customers understand that they have to protect themselves but they do not know where they are and how to do it. And the third is multi-cloud that will pose challenges to connect and consume multi-cloud with visibility and security.
A study “A Technology Perspective into Asia-Pacific’s Readiness for Digital Transformation” shows that despite the high confidence and awareness of technologies shaping business’s digital future, adoption rates are relatively low across the region. Among respondents in Asean, only 60 per cent have started to adopt cloud, 59 per cent cybersecurity solutions, 55 per cent big data and analytics as well as 48 per cent automation.
In the international market, the firm takes care of Cambodia, Myanmar and Laos. It sees Cambodia as having the highest potential for growth as businesses in Cambodia continued to utilise new technologies and solutions to support business growth amid the increasing demand from customers.
He said the firm in the first quarter of fiscal year 2019 (August 2018 to July 2019) was the second top market in the Asia Pacific region behind India.