Boots launches new affordable in-house brand

Corporate November 20, 2018 16:30

By The Nation

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Boots is strengthening its personal care portfolio with the introduction of the “Boots Brand”, which offers over 600 products at affordable prices.



The brand is now available at all Boots stores nationwide. 

The value of Thailand’s beauty and personal care market is currently worth about Bt198 billion, and products worth up to Bt64 billion are being sold at supermarkets and hypermarts. This market is growing continuously at 4 per cent per year. 

The top five most popular personal care products in Thailand are: skincare (39 per cent), hair care (15 per cent), cosmetics (12 per cent), oral care (11 per cent), and bath and shower products (10 per cent).

“With the incredible success of Boots beginning over a century ago, it’s time to revolutionise this iconic brand through an exciting new chapter. We understand exactly what people want and have developed Boots Brand products based on the needs of our consumers. We found that they want to use personal care products that represent quality together with affordable pricing,” Gerda Lerchner, senior brand manager for Boots Retail (Thailand) said.

“The heart of Boots Brand is ‘Made, Tested, Loved’, which embodies product innovations together with the best quality for consumers at great prices. We are offering over 600 products under the Boots Brand at prices starting at Bt39 across eight product ranges: skincare, hair care, washing and bathing, deodorants and body sprays, depilatories, men’s products, lip-care, and tissue and handy wipes.

“A quality-control laboratory makes Boots Brand stand out. The heart logo is our new seal of approval. It’s a promise to our customers that every innovative product was made to serve their needs.

“We also have plans to launch a variety of new products in the next fiscal year to keep up the momentum and to continue to generate excitement among customers,” she added.